Commercial signs
for Franklin.

A clearer identity
starts with a better brief.

Franklin, Kentucky has a historic downtown district centered on its square. The community should be identified clearly in project paperwork because Franklin, Tennessee is a separate service area. Around the Kentucky square, a business name may be read alongside adjoining shop fronts. That favors a clear hierarchy and an understanding of how the actual entrance sits within the elevation.

Consider the difference between an identity that stays and an announcement that changes. The main name can establish a long-term presence, while windows or a separate panel carry a new opening, seasonal offer, or tenant update. For a shop in an older frontage, document the available sign band and any previous fixing points rather than assuming a blank wall is available.